⦁ Be passionately curious about who you select. Use any available sources to find out as much information as possible because history and background really matter!
⦁ Judge their authenticity and the values that they work by. Their values should always be represented through the best personal behaviours and how they work.
⦁ Be very wary of the ‘big promise syndrome’ and ‘I can do’ approach
⦁ Be very clear on what representation looks like for your child or yourself, and set that as the foundation for who you choose to represent you.
⦁ Ascertain previous successes they may have had, their style of representation, and their operating values when your child or yourself may not be progressing as hoped. Good representation is more valuable at this time and can play a vital role in your next steps.
⦁ What are their connections inside of football and their access to other services to assist career development, such as marketing/endorsement agreements and developing and managing your professional image? Have they developed relationships that could be of benefit to representing you?
⦁ Their values should align with the need for the best duty of care and the pressures you may face as a developing player/established player in a professional sport.
⦁ Knowledge of their business, such as rules and regulations that could affect any business conducted on your behalf, is clearly very important!
⦁ Seek representation that guides, supports, and challenges where necessary but also educates in order to avoid potential difficulties and challenges.
⦁ Never negotiate on trust. It is the most crucial detail in any relationship, is a given, and must stay that way! This includes providing honest and accurate information and being able to rely on them.
